Leveraging Data-Driven Storytelling to Build Human-Centered Digital Experiences
About
Naturally curious and fueled by a penchant for problem-solving, I approach my work with a fervor to understand customer needs while accelerating business growth. For the past 6 years, I have honed my skills in marketing operations and project management, recently focusing on conversion rate optimization for B2C audiences.
As Sr. Web Content Manager for Sling TV, I specialize in personalizing digital experiences for targeted audiences using the Adobe Experience Cloud tech stack. Recently, projects I've executed for sling.com were recognized at Adobe Summit 2025 for boosting on-site conversions by 22%.
Offline, I enjoy collecting vintage items, practicing yoga, and soaking up the Denver sunshine. Interested in collaborating? Drop a line at caitlin.lally17@gmail.com.
Expertise
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Caitlin has 6+ years of hands-on experience implementing marketing strategies for B2C audiences across digital channels, including web. Since 2022, she has taken a deep dive into the Adobe Experience Cloud, particularly AEM, Target, AEP, and Analytics.
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In recent years, Caitlin has focused on website personalization and conversion optimization. She is also passionate about digging into data to inform continuous improvements that solve customer problems and achieve business goals.
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Caitlin excels at managing multiple priorities in fast-paced, Agile environments and ensures high-quality outcomes by effectively coordinating timelines, resources, and team efforts. For tracking projects and maintaining clear communication, she is familiar with tools including Airtable, Jira, Asana, Google Workspace, Office 365, and Slack.